T2 extraordinary tea

Role: Studio & Production Manager

Not really classified as a project, but a stint worthy of the website! I spent just under 6 months within the T2 tea business as their Creative wrangler, managing the flow of creative work from their internal Marketing, eCommerce, Wholesale, Product, Visual Merchandising, and HR teams.

Within this role, I was responsible for:

• Managing the development and design of 4 major campaigns (each with 50 - 70 digital and print deliverables) along with smaller promotional campaigns

• Organising multiple shoots of hundreds of products and various social assets

• Managing assets via various server and portal locations

• Leading a creative team consisting of designers, a copywriter, and a content producer/photographer, advocating for their growth and providing opportunities for development

• Building a Go To Market strategy from the ground up in collaboration with the Senior Marketing Manager

• Investigating methods of production innovation with a lens of sustainability at the forefront

One of the campaigns launched was “Tea to take you places” which serendipitously included talent from Jacky Winter, and it was a pleasure to bring their products to life. This was an incredible experience with talented people that I was able to bring some shape to their internal processes and launch some of the key campaigns of the year.